Institute for Behavioral Training: Android A native app created to reflect the same structure & benefits of their existing E-Learning website. I contributed my skills in Information Architecture, User Experience Strategies & Interface Design.
- Platform: Android & iOS
- Role: UX Lead
How can we expand functionality in mobile for existing customers and reach new mobile customers.
After using the existing website and taking a course I mapped out the current structure of the web experience. We got a clearer picture of our mobile user persona using analytics data and conducted a survey and interviews on current users.
Many rounds of sketching helped shape the solution. Fleshing out the flow of the existing website helped set the foundation for the mobile experience. Going through about 7 rounds of wireframe iterations, the flow was streamlined and UI elements were pared down to the essentials.
Design mobile version of website that leverages native app functionality to enhance experience and streamline user flow.
The solution was tested using a prototype internally, by QA team and by a selection of current clients until it was clear the mobile experience was ready.